Category: Product / Branding
viilu jewelry is a trade mark created by our studio. We are behind the design of the products and branding of the trade mark.
Viilu is a Finnish word which means veneer, a thin layer of wood. The jewelry is made with veneer technique. The design of viilu jewelry is based on a combination of clear lines and lively texture of wood. The jewelry is handmade of different European wood, through dyed birch and recycled silver.
The viilu collection includes two jewelry lines, viilu geometric and viilu sculptural. viilu geometric is about simple timeless graphic forms, dark or light wood with a combination of a bit color. viilu sculptural is more organic and complex, yet symmetric. The pieces count on the natural colors of the wood.
We wanted the visual identity to be fresh and recognizable and to reflect nature and ecological friendliness. In the graphic content the colors were kept to black and white to give a strong and timeless image.
In the product photography the jewelry is placed in a white world with geometric elements to create eye catchers among typical product photography. The same geometric elements were used in the photography with models wearing the jewelry.
Nature photography plays an important role in the visual image of the brand and creates a fine tension with the clinic studio photos. The nature photos are representing viilu jewelry’s values – ecological friendliness and care for the nature.
Above are viilu jewelry post cards, which are given to every customer when they are purchasing the jewelry. The cards are also working as a printed marketing material like flyers. They are printed on recycled paper.
viilu jewelry is delivered in a packaging designed by our studio. The packaging is elegant and made out of nature friendly materials; cardboard and recycled cardboard. It contains no plastic.
For presenting the jewelry we designed and made elegant showcases, that are counting on the combination of dark and light materials. The case opens from the middle. The cover is made out of glass and the case is out of pine.
More about the project: www.viilu.fi
Design, realisation and photography by Koivisto Studio.