Trade fair stand – viilu

Piece of Finnish forest

Category: Trade fair / Exhibition

The booth was designed for the Tendence trade fair at Messe Frankfurt, Germany. Elements like the grey wall and the cylinders were designed by the organisators. The placement of the elements, the wall design and the size of the cylinders were planned by our studio. The booth presented wooden jewelry from viilu jewelry and other wooden small scale products.


A birch forest on the wall was created to catch the attention of the fair visitors, because the products themselves are so small. Stylized and graphic birch trees hihglight the roots of the materials used in the products and the origin of the brand. The birches take the visitor to a forest in Finland. The jewelry between the trees shows transformation from raw material to final products.

The trees are made out birch bark, which works well with the dark and light jewelry. Together they create a harmonic entirety. With a mirror the visitors could try the jewelry. Round shape of the mirror worked well with the cylinder shaped exhibition furniture.

Design, realisation and photography by Koivisto Studio.



viilu jewelry